Chakna Snacks

Swaadistha Snacks entered a saturated market with little differentiation. Their packaging was generic and failed to communicate their premium quality and modern approach to traditional snacks. They needed a brand identity that would stand out on shelves and resonate with both traditional and younger audiences.

We conducted extensive market research to understand consumer behavior in the snacking category. Our team developed a completely new visual identity featuring a sleek, minimalist design with vibrant accent colors. The packaging was designed to be both functional and aesthetically striking, using unique geometric patterns inspired by traditional Indian art but with a modern twist. We created a flexible design system that could scale across their entire product line.

The new branding launched to overwhelmingly positive customer feedback. The packaging became a talking point in itself, with 75% of new customers citing packaging as a purchase motivator. Sales increased by 40% in the first quarter post-launch, and the brand successfully expanded into 3 new retail chains. The design won 'Best Packaging Innovation' at the National Food Expo.